![]() ![]() Trademark protection only extends to the trademark registration exactly as it's submitted to the USPTO. Otherwise, you run the risk of leaving your business exposed to trademark infringement. ![]() We recommend keeping the word and logo separate to simplify your business operations. Certain instances, such as advertising or marketing strategies, make it necessary to use only one element of your trademark. This example illustrates the importance of trademarking both, separately. It would be pretty difficult to use that design mark in a sentence. Let’s say you file for a design mark and it has a picture of your brand’s mascot with the brand name underneath. Federal trademark registration for your business name and logo together requires you to use them together at all times to have legal protection. Registering both elements of your trademark together can put your business’ intellectual property in a vulnerable position. If you file a mark in a specific color you are limiting yourself to protecting the logo in only those colors. It is best to trademark a logo in black and white so you can change the colors as you please. A standard character mark gives you the broadest protection, but it will not protect your logo.Ī design mark provides protection for your business’ logo with a particular reference to style, design, font, and sometimes color. When you file a standard character word mark with the United States Patent and Trademark Office (USPTO) in plain writing, you are then allowed to use the wording in any font size, style, or color. You can register a trademark as a standard character word mark with no particular reference to style, design, font, or color. That’s a bit exaggerated, however, I will explain. Sure, if you like shooting yourself in the foot! ![]()
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